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The Financial Times citing an unnamed senior executive reports that rivals Sony and Microsoft are discussing the possibility of offering a Blu-ray drive for the Xbox 360. Sony Electronics US president Stan Glasgow also noted that the company was holding discussions with both Microsoft and Apple over Blu-Ray. The report even claims that there is also the possibility of an internal Blu-ray drive being incorporated into a new, more expensive Xbox 360 model, as it is already done in the PlayStation 3. Currently all Xbox 360 consoles support the HD-DVD format only, but since Toshiba abandoned production last month, Microsoft has no choice but to reconsider Blu-ray as vital step forward. Microsoft refused to comment on the story.